For Burger King’s ad
Burger King published the Simpsons in some of their advertisements. At the same time, the "Simpsons" movie and the Burger King brand were promoted. I think the best burger king commercial with the Simpsons. These ads are linked to animation and advertising to impress consumers. People who like the "Simpsons" animation have become potential consumers.
For McDonald’s ’ad
It shows the fact that fast food work is not a full-time job, but a part-time job. Part-time is a learning experience or a method of gaining work experience before applying for a full-time job in a high-paying field. Let consumers know about their work through two stories. Let consumers remember this brand.
Both ads use animation.
What they have in common is that they are both commercial cooperative advertisements.
The difference is that McDonald's advertisement does not mention the price of food, which is to tell viewers about the working environment of McDonald's and how to communicate with consumers. In burger king's commercials, every little story is about the cute Simpsons, and then burger king will have their own meal plan, with a price tag.
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