Netflix and Hulu are streaming services that allow customers to watch a variety of shows, movies, documentaries, and more. These two are the most used streaming services due to their variety of content. A person that doesn't know a lot about these two, wouldn't be able to notice all of the differences they have. Netflix has three memberships that are the most used. The basic is $7.99 per month which doesn't provide high definition and can only be used by one person at a time. Besides the basic, they have the standard and premium package and these vary because of the high definition and how many people can watch at the same time. Once you have a Netflix membership, there are no ad interruptions. Netflix adds and removes shows and movies every month and they have their own 'network' with their own shows, documentaries, and movies. On the other hand, Hulu has commercial and ads that depending on the show and the target of a company that is paying for the ads, they will show up every eight minutes, etc. There are a lot of different options for companies to buy ads on Hulu. This is one of the reasons why and how Hulu divides their membership. Hulu with limited commercials is $5.99 per month, Hulu with no commercials is $11.99 per month, etc. Another difference that Hulu has is that they have a combo with Spotify for Students and just for paying the $4.99 Spotify membership, you will get Hulu and Showtime. This is a very good option for Hulu to gain more customers. Also, Hulu differs from Netflix because it has the latest episodes for the shows they have rights for. Netflix will put the whole season at the same time, but Hulu will have the latest episode available for their customers. I have both streaming services, and I have to say that I use Hulu more often just for the fact that I like to be caught up on my shows and Hulu helps me watch the next day if I wasn't able to watch it live. Right now, both Hulu and Netflix have ad campaigns that involve celebrities. Hulu is trying to promote its new service letting the watcher know that "Hulu has live sports"
"Hulu decided to do something clever. It hired celebrity influencers--NBA stars Damian Lillard, Joel Embiid, and Giannis Antetokounmpo--and put them into a series of commercials it called "Hulu Sellouts." The whole point was to promote the streaming service while making it absolutely clear that the participation of the athletes was all about the money." (Inc.com, Erik Sherman)
"Now Netflix is pulling a This is SportsCenter, with a new ad campaign that imagines a Netflix Cinematic Universe in which its show characters mix and mingle in what appears to be a glorified airport lounge, waiting until you hit the play button. BoJack Horseman chats with the Queer Eye guys, Hasan Minhaj, and Fuller House‘s Kimmy Gibbler. Nailed It!host Nicole Byer hangs with Red and Laverne Cox from Orange Is the New Black. And there are a few variations between all these characters." (FastCompany, Jeff Beer)
These two campaigns though similar, shows what their target market is. I don't know if these two can be compared, but it is obvious that Hulu is trying to target sports fans and Netflix is trying to gain more viewers, using their own characters. Let's see if there is any change in their businesses, but I don't feel great about any of these two campaigns. Again, they are not really targeting me.
Most people don't have the idea that there are sites, that you can download HD movies form without going to the cinema. This is because they don't pay attention to it. However, there are sites that you can do that. Since the latest pandemic of not going out and staying indoors.
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