I wanted to first look at Marvel which is interesting because even though they have been making these movies for years, they have only been more present and popular since Disney bought them. I remember growing up with the first Spiderman movie with Toby McGuire as the friendly neighborhood Spiderman. Then once Disney bought Marvel, they started to create a whole new image from what Toby McGuire's Spiderman was.
Since taking over the Marvel universe, Disney has been making superhero movies major blockbuster hits. To some critics, it is because they stick to what fans of Marvel comics loved initially been, but from my observation, I think Disney's plan of bringing all these superheroes together slowly to finish off this climatic need of The Avengers is something that is kind of on the same scale has the Harry Potter movies. When looking at the audience for a comic book themed some movies Disney is doing an excellent job at exciting their audience in building up to moments when certain Marvel superheroes will come face to face in the Avenger's movies. They make the origin stories of these heroes, then clash their personalities with other Marvel characters such as Doctor Strange and Iron Man. These two characters have very God-like figures that it was exciting to see how they would work together to save the world.
DC movies, on the other hand, create movies with really well-done storytelling but terrible character cross over. This I felt happened when they created Superman vs. Batman, which on the side note they cast Batman all wrong which I felt made the movie less exciting to watch. Another issue that DC comics have is the fact that their lead actors for Superman and Batman no longer want to continue with those characters, which messes with the flow of the universe. This is not something that Marvel has had a problem with because I think that Marvel had a plan in place of what the story arch was so the actors felt like they needed to stay on.
From an advertising perspective, even though DC makes their superheroes stories more exciting and with depth, their marketing strategy of showing superhero fans an endpoint to the character arcs within the universe is somewhat why Marvel does better in the theaters than DC does.
I agree- DC superheros have always been marketed as more complete characters to me but they struggle to capture an audience that enjoys the light hearteness and ambition of the Marvel characters ad their crossovers. In the future they need to do a better job of securing this in their storytelling if DC is going to compete with Marvel.
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