Tesla Vs Nissan

“Nissan North America has unveiled a new ad campaign that asks "What if everything ran on gas?"

Created to promote their electric powered Leaf model, the commercial takes a humorous look at the advantages of electricity. More interestingly, Nissan takes a swipe at the Chevrolet Volt which is a range-extended electric vehicle that uses a petrol engine to extend its 25 to 50 mile (40 to 80 km) range on electricity alone.

Tesla's brand position is to be the best electric car in the electric car area, and not only has better power than a sports car but also has more space than any sports car.

Both advertising using video advertising. Nissan’s advertising is more creative and showing what the brand concept is- green driving. It is interesting and appealing to the target audience, also it is easy to understand. It is the great way to show the Green driving concept, but has less information about the car’s function, what is on the car’s inside. Is there have enough space? Tesla ‘s advertising showing this and we can see they have enough space and faster than sports car.The tone of voice is different, Nissan position is the 100% electric Nissan LEAF, Zero Gas. The Tesla ‘s creative direction is showing the tesla’s function.