Coke Zero vs Pepsi Max

This ad campaign has seemed to fade out a bit in recent years, but I believe it is still notable for its memorability factor. Coke and Pepsi have been in competition for decades, and the Coke Zero vs Pepsi Max campaign is no exception. The unique selling proposition for both of these beverages is basically the same - zero calories, zero sugar, but with the same classic taste as the non-diet beverage. Both companies frequently take aim at each other through their ads, but the promise to the consumer is always the same: It's the same classic taste, but without all of the reservations that come with guzzling sugar.

This ad shows a Pepsi and Coke salesman exchanging some jabs with each other the quality of their respective drinks over a fitting soundtrack playing: "Everything you can do" Ultimately, Pepsi gets the best of Coke with a well placed celebrity endorsement by Snoop Dogg.

In this ad, Coke doesn't take direct aim at Pepsi like the latter does in the previous ad, but it is still effective. The benefits of Coke Zero are equated to "Phones without the dodgy ringtones, workmates without the work, and girlfriends without the five-year plan." In other words, you don't have to take the good with the bad when it comes to Coke Zero, just the good.