iHeart Advertising

iHeart Radio... What is it? How does this apply to advertising? iheart radio is a new wave of radio. It not only creates custom stations that allows the user to be in control, but it is now becoming one of the hottest applications to use for radio use. Consumers can listen to iheart radio in their car, online, and on any smart phone.

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So how does this apply to advertising? iHeart Radio's popularity has sparked a musical festivle just like cochella or similar concert events that bring top artists together for a must see concert. Since iheart radio is being brodcasted to thousands of listeners, this alows for advertisers to get their product out to a prime and valueable market. Brands can sponser breaks throughout the over 100 stations provided. They can also sponser their once a year iHeartRadio music festival. This gives that brand sponsorships, promotions, vip passes, meet and greets with the artists, and more. If a company like Pepsi sponsors a vip section at this event their product will be showcased to over 25,000 on site fans and over 10 million viewers that watch the live stream! This is a HUGE promotional vent that will allow that product or brand mass exposure to people across the world. When searching for a sector to advertise your brand, this would a succesfull oportunity to create brand awareness and possibly an increase in sales and revenue.