Watch the video! Jennifer Hudson has become the most recent face of Weight Watchers. She has helped them launch a positive and successful campaign, displaying her positive experience with the weight loss program. For consumers and viewers who are interested in losing weight, these are very inspirational commercials. I also think that the entire campaign has been a really successful in creating a brand identity and sense of community between its members. The ads ask "Are you on Weight Watchers?", as if not being on Weight Watchers is less cool. Especially something like this where the success of the product can be life changing and life saving for it's users, creating a community for the customers is helpful because people love to share their success stories and love to feel happy and confident in their new bodies. It also probably feels good for them to feel as if they can be a positive influence on someone else too. All these things help make it an attractive product.
Yes, Jennifer Hudson comes to my mind when I think of a person in the public eye who lost a ridiculous amount of weight. She does this even without being a spokesperson for Weight Watchers.
ReplyDeleteWith Hudson joining the advertisements for Weight Watchers, she can only enhance her target audience and Weight Watchers'.