Thursday, April 12, 2012

Try a Pair of Google Eyes


Google is now visionary in both the literal and physical sense of the word. One of the company’s latest projects is the creation of Google vision, which basically brings augmented reality right to your eyeballs... literally. The AR glasses allow the user to integrate their mobile lifestyle with their physical lifestyle, meaning you won’t have to fool around with those smartphones anymore because now you can wear them! Isn’t that great? Or… wait a minute.

The youTube video shows a quick glance at the experience of walking around with the AG glasses. The video was interesting. It piqued my interest. But it also left me with a few questions. For example, how would I feel walking around with glasses and constantly having interactions popping up on the screen? Would it be convenient or would it become a burden? With all this mobile technology surrounding us, what would the effect of AG glasses bring to the table? Now we’re covering up our eyes with mobile technology, furthering that social disconnect everyone is always talking about. And last but not least, what the heck do these glasses even look like? Are they fashionable, or do they look weird? According to the article in adweek, the AG glasses are likened to those worn by Star Trek’s Geordi La Forge.

So the real question posed is whether our real world is capable of interacting with our mobile world, and if so, what kind of implications may result from such a union? Google’s pet project is currently generating a bit of buzz around potential users, which is likely to involve advertisers. The idea is innovative. It reminds me of several films I’ve seen that are set in the future. You never know, perhaps these glasses will become a part of your future. What’s your opinion – good or bad?

http://www.adweek.com/adfreak/google-eyes-future-augmented-reality-glasses-139416

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