In the past year, 100 million viewers tuned in to watch the League of Legends championship, 13 million to the Halo championship and 2 of the top 5 Youtube channels are gaming channels. It is forecasted that $115.8 billion will be spent on gaming in 2018 and mobile gaming will represent more than half of the total market by 2020.
Companies can look to sponsor eSports teams or certain events. The biggest reach that will come from eSports is through naming rights. Other options for advertising on this platform is running advertisements during the stream, such as a banner ad, or placing products around the contestant, similar to product placement in movies.
The concept of eSports might seem foreign to non-gamers, but the market is out there and someone needs to take advantage of it.
This is a market that many companies should consider getting into. Like you said there is a huge audience for gaming competitions and tournaments, but also platforms such as Twitch are becoming more popular. Keeping up with the gaming culture and their habits can be extremely beneficial for companies if they understand the market and how to advertise to them effectively.
ReplyDeleteHow to take advantage of this though
ReplyDeleteSocial Media Services