How Fortnite Got So Big, So Quick
Fortnite is all the rave right now in the gaming industry. It’s a free game that can be played cross-platform, giving it the ability to interface with a wide array of video gamers. in addition to approaching current gamers, the eSports community is rapidly growing with millions of dollars in investments from other industries, as well as the Twitch acquisition from Amazon. Twitch currently is a multi-million dollar industry, due to its rapidly growing fan base as well as corporate sponsorship. This is comparable to a social media site for gamers. Ninja, who is a popular twitch user, live streams his gameplay. If you thought that video gaming wouldn’t prosper financially, Ninja was interviewed recently stating he makes $600,000 in one month - playing video games! This has been able to capture the attention of gamers and non-gamers alike, bringing much attention to the video gaming community, as well as Fortnite itself. Mainstream celebrities have also been featured on Ninja’s livestream gameplay, bringing in a larger than expected fan base due to the incorporation of celebrities such as Drake, Travis Scott, and Juju Smith-Scheuster.
The use of social media marketing and celebrity endorsements is a great combination for companies to bring to the table. Incorporating this type of advertising into the video game industry was a fantastic adjustment and has widely increased the size and income of the field.
Fortnite is all the rave right now in the gaming industry. It’s a free game that can be played cross-platform, giving it the ability to interface with a wide array of video gamers. in addition to approaching current gamers, the eSports community is rapidly growing with millions of dollars in investments from other industries, as well as the Twitch acquisition from Amazon. Twitch currently is a multi-million dollar industry, due to its rapidly growing fan base as well as corporate sponsorship. This is comparable to a social media site for gamers. Ninja, who is a popular twitch user, live streams his gameplay. If you thought that video gaming wouldn’t prosper financially, Ninja was interviewed recently stating he makes $600,000 in one month - playing video games! This has been able to capture the attention of gamers and non-gamers alike, bringing much attention to the video gaming community, as well as Fortnite itself. Mainstream celebrities have also been featured on Ninja’s livestream gameplay, bringing in a larger than expected fan base due to the incorporation of celebrities such as Drake, Travis Scott, and Juju Smith-Scheuster. 
I love your connection between social media and the game itself. Its so accessible to everyone that it makes celebrities able to connect with their audience using the game. Fortnite and its developers can now just sit back and let it happen.
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