Thursday, April 19, 2018

Snapchat Tries New Lens Based Ads

Snapchat Recently rolled out a new ad type through the Snap Lenses which prompts user action directly from lens screen.
The lens type gives users a fun lens to spice up their snap and also includes a call to action button, in this case "shop". The button redirects users to the Nike shop where they can shop for the shoe in the top right corner of the screen in each of the three colors shown in the word "go". A few years ago, Snapchat unveiled their swipe up for more option in snaps, but this new advertising breakthrough adds more customization for companies using Snapchat.

With 40% of snapchat users playing with lenses for an average of three minutes a day, it will be interesting to see how successful this new advertising style will work.
Posted by at 2:05 PM

1 comment:

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