Burger King restaurants have recently announced they will be adding a new addition to their menus in the near future. The option to spice up a regular meal with a sourdough bun will be a reality for many soon. However, the company did not just come out and state the newest addition to their menu. Instead, Burger King posed the question, "Is it a burger, or is it a sandwich?" to create buzz about their upcoming product.In order to solve the debate, Burger King invited guests to their restaurants to help the King decide. Once they try the new addition, customers are encouraged to tweet their opinions @BurgerKing deciding if they are #teamburger or #teamsandwich. In addition, participants can also partake in a voting poll on Burger King's social channels.
Burger King's efforts in this particular advertisement are a prime example of the advertising technique of conflict. Conflict technique is often defined as creating a narrative where two or more characters are engaged in a specific conflict. This particular form of advertising relies heavily on the audiences interest on seeing the conflict resolved. More so, it is an overly successful way to create media hype.
Where do you stand on Burger King's latest addition to the menu? Are you #teamburger or #teamsandwich?
I am definitely #TeamBurger!! I think its great how Burger King created this campaign that you don't even really realize is an ad campaign. Interacting with society is one of the best ways to get the word out there about a new product and BK did a great job with this!
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