Of course, none of these teams paid to have these billboards made up, but they all were strategically placed where Lebron would see them during each visit to the respective city. This may be the efforts of a desperate fan, who is really excited about the potential of the best player in the world coming to play for their franchise. While these campaigns are nothing but a bit of fun, they aren't that off for wanting Lebron in their city.
Many people agree that Lebron is an impact player, but what does that do for a city or a team. Lebron at one point left his team in Cleveland to go down to Miami. The results in ticket sales was bigger than you'd expect.
The Three years that Lebron was in Miami, there is a clear dip in ticket sales, however, after Lebron returns ticket sales spike once again to sellout levels for each game they play. This clearly shows that Lebron James is box office, and campaigning for him isn't the most ridiculous thing an NBA team could do.
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