We Are All Humboldt

Recently, a horrible bus crash in Humboldt, Saskatchewan, Canada left a city devastated. The bus crash claimed the lives of 16 victims, all of witch were associated with a hockey team called the Broncos. This may seem like a strange thing to craft a campaign around, however this horrible tragedy was changed through great public relations, and the sporting community coming together to support a cause. 

The campaign started very impactful and lasting hashtags including, #HumboldtStrong, #WeareallHumboldt, and #SticksoutforHumboldt. These campaigns were taken on by NHL teams with placing hockey sticks at the entrance of each door honoring the victims of the crash. 


Teams also supported the Broncos by having a themed night to come together with both teams honored the fallen victims by wearing jerseys that all say Broncos on the back of the jersey. 

These small steps, led to massive support of their team, and the GoFundMe campaign set up to offer financial support to the families. The GoFundMe page raised over $15 million dollars, the most in website history. this viral campaign supported by all different hockey teams now will make a lasting impact on the families of a horrible tragedy