Frozen or Not Frozen

By Brendan McLaughlin

Wendy's has been waging a brutal anti-Mcdonalds campaign for a long time, which focuses on the fact that their competitor uses frozen patties instead of fresh ones. This goes back to the first ad where several people are shouting "Where's the Beef!?" as they look at the frozen patties. Other slogans that have been used even involve national tragedies such as the Titanic. "The iceberg that sank the Titanic was frozen, too," Wendy's said in order to compare the tragedy with McDonald's. This has worked for the fast food company for a good amount of time, but it could backfire very, very soon.

This is because it's been reported that McDonald's will be switching over to fresh patties rather than frozen one's during the middle of 2018. This shows the large blunder that Wendy's ad campaign has made since it has lost the one quality that separates itself from McDonald's. This will not only make Wendy's lose ammunition to use against McDonald's, but it'll also make them look the same. In the end, Wendy's no longer has an advantage compared to it's biggest fast food rival.