It's Gotta Be The Shoes: Nike

In Nike's, "It's Gotta Be the Shoes Ad", another subliminal message was addressed.  

The main area of focus of this Ad, was to show the obsession that famous Athletes have with their shoes.  However, without reading the subject, I viewed this Ad in a completely different way.

When viewing this Ad, I immediately thought of consumers that feel the need to buy extremely expensive shoes, but are then terrified of ruining them due to the overall cost.

America is predominately known for being materialistic, however we have seen a drastic increase in the demand for top of the line sneakers.  With the release of shoes such as Pharrell William's Human Race shoes, or Kanye West's Yeezy's, the sneaker industry is turning into a luxury industry.  There clearly is a need to have the rarest or most expensive shoes.

However, the Pharell William's and Kanye West shoe's, can run anywhere from $500-$1500 Dollars.  FOR SNEAKERS!  Therefor, in my personal opinion, I believe that Nike addressed the topic of shoe obsession, without the need of spending thousands of dollars.  I believe that many people buy top of the line, rare and expensive shoes, but are then terrified to wear them.  These people are constantly worried about getting these shoes dirty, damaged, or ruined because of how much they cost and the image they give off to the public.  There is no sense in having $700 Kanye West Yeezy's if they are dirty, right?

I believe that with this Ad, Nike is showing that, in the end, these are "Just Shoes."  Nike is shedding light on how "ridiculous" the consumers are that buy sneakers but are terrified of ruining them.  Nike is showing that shoes are meant to wear.  Shoes are meant to run in, workout in, get dirty, and when they reach the end of their life, be disposed of.