Apple's New Ipad Commericals

Apple has come a long way since its famous "1984" advertisement that left the world amazed.  However, arguably the biggest information technology company still can compete with the best of the best, especially with its latest Ipad commercials that landed on television just a few days ago.  The newest commercials 'Alive' and 'Together' take the high road by simply focusing on what the product can do vs. attacking its competitors.  

Both ads take on the classic white background of apple ads with simple, yet fun background music.  The 'Alive' ad focuses on the concept of interactivity with the many apps that it offers.  The Ipad showcases it's creative and high quality as it highlights just a few of the 300,000 apps that Apple offers.  Here's a look at the 'Together' ad that also aired a few days ago.  
 

Apple's second ad 'Together' emphasizes some of the many ads that can be used with more than one person.  It also focuses on the some of the more commonly used functions of Ipads such as reading, watching, videos, or playing games.  Some of the apps that are seen in the advertisement are things you couldn't even imagine you could find on a tablet. (such as dissecting the human brain)  

Both ads stick with Apple's consistent theme with its white background, simple yet fun music, and it's emphasize on the capabilities of the products.  The simplicity and consistency with the brand's previous commercials make the ads identifiable with the company.