Science Is Awesome!

 The people at Science World British Columbia is a non-profit organization in Vancouver that values science as the gateway to the future.

Starting in 2007, Science World released a series of compelling outdoor advertisements that were often interactive, tangible, or humorous to share interesting facts about the world. Most recently, they covered a billboard entirely in gold. The mere two ounces of gold for the billboard cost $6000 and was guarded day and night by security personnel.

The goal of Science World is simple: make science fun. Through this, they hope to make kids and adults alike excited about the future. These ads have been very effective in creating a stir in Vancouver and have even won awards for their innovation.  Outdoor advertisements such as these turn bus stops and sidewalks into interactive exhibits where passers-by can learn new facts and can get hands on with these exhibits masquerading as advertisements.

I truly cannot think of a more compelling way to advertise the contents of a science center than to bring some knowledge to the masses in a creative, interesting way.

There is a gallery of many of their ads here. I would definitely recommend looking at them!