Mike vs Ike and Left vs Right

          Two iconic candies Mike and Ike and Twix seem to be more similar then meets the eye.  Just Born Inc. (the owners of Mike and Ike candy) started a break up campaign where Mike and Ike are no longer the iconic duo they have been known as.  This campaign started in 2012.

          Shortly after the release of this campaign the Mars company that owns Twix released a left vs right campaign. It is the same concept of the Mike and Ike campaign were the candy is feuding. Is the Mars company stealing the concept from Just Born Inc.?

            Never before have the these two very different candies crossed paths before. Twix and Mike and Ike have had campaigns that are each funny and unique in there own ways.  These two adds are very close in their concept and in the way that they are displayed. In both commercials conflict became the central theme and was played out till the end.