We all know Got Milk for their ad campaign involving milk mustaches, but during this year's Super Bowl enlisted the help of "The Most Electrifying Man in Sports Entertainment", Dwayne Johnson, a.k.a. The Rock. Johnson is must known for his wrestling career as 'The Rock' in the WWE. Within the last decade, Johnson had made the successful leap to film. He's starred in moves such as Walking Tall, The Rundown, The Scorpion King, Gridiron Gang, and most Fast Five.
Got Milk's new ad follows Johnson on his journey to get some milk after he realizes he has run out at home. Along the way, Johnson is confronted with certain situations, that on any other day he would have to stop for including helping a little girl get her cat out of a tree and helping a couple trapped by a lion. The ad emphasizes the importance of milk, but don't worry, Johnson gets the milk home just in time to save the world from an impeding alien attack.
Got Milk idea of employing one of the biggest action stars of the time is genius. The commercial still goes along with their brand identity of using a iconic figure that kinds look up to to represent their brand. Dwayne Johnson 'The Rock' is looked up to my millions of young kids for either his wrestling or his actions movies. The ad comes at a time where Johnson is arguably at the top of his career. He is set to defend his WWE Championship at Wrestlemania in March. The ad also coincides with the upcoming release of Johnson's new movie Snitch. By using an icon that currently is not only in the spotlight in film, but also in the sporting world, Got Milk is stepping up their advertising campaign with a commercial that packs a punch...literally.
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