Apparently a vivid fishing experience when he was three years old convinced him to become a vegan.
"The animal went from a living, vibrant creature fighting for life to a violent death", Phoenix says.
The advertisement was set to be aired during the Academy Awards; however, ABC deemed the commercial too controversial and political. The ad was then moved to a later time slot during Jimmy Kimmel Live's Post-Oscar show.
Though controversial is definitely expected from the animal rights organization, it is understood why the time slot was moved to a later time. Showing a human in the act of drowning induces fear among most viewers. It definitely plays on emotions as it tries to encourages those who watch to adapt the vegan lifestyle.
Similar ads that plays on the emotions of the viewers include PETA's 'Everyday Dogs' commercial, which depicts animal body bags in several situations where a dog would be.
Both ads use emotion and empathy to encourage viewers to protect animals and adapt their views.
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