Wednesday, February 20, 2013
Tradition or Hoax
The Superbowl is a time for many top sit back and watch the game. It is also a time where more people then usual tune in to watch the commercials that are played for all to see during the Superbowl. It is a well known fact that these copmmercials are some of the most expensive ever made and aired. One such commercial that has been getting a lot of attention is the Budweiser commercial with the clyesdale horse.
In this commercial Budweiser playes on their campaign technique of being a "all American traditional beer". How much of this is actually true? Yes this commercial pulled on the heart strings of all but the fact of the matter is that Budweiser is no lomger an American beer. Budweiser is now under Belgian Brewer InBev. which is a Belgium and Brazillian company. Although his product used to be an American product it no longer is. So is Budweiser making false advertisements by naming its product the All American beer? That is up to you to decide.
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You raise a very interesting point in this post. Budweiser's campaign is centered around a particular brand image, and this image is no longer a realistic depiction of the company. I would imagine however, that this is not a very uncommon occurrence among corporations. Unfortunately, it seems that most would not even consider this to be an ethical dilemma. They will present whatever image of their company that best suits their needs, regardless of what the reality of their corporate situation is.
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