Booking.com got it booking right!

They Got it Booking Right

Booking.com's new commercial "booking.yeah" employs some serious humor with the theme of an epic adventure and some not-so-subtle allusions to a certain taboo word. "You got it booking right" is the theme of this commercial. The customer finally did it, they created the most epic, wonderful vacation of their dreams with the help of booking.com.
The word booking and the "F" word (I'm sure you all know which word I'm referring too...) have similar consonant sounds, so when used in the proper context, "booking" can sound almost like profanity. Since it is clearly not the same thing, and cannot be mistaken for the F word, this comes off as extremely humorous and even silly.
As self-proclaimed "planet Earth's #1 accomodation site" booking.com shows that it will provide you with the most epic vacation you will ever experience. The commercial is filled with visuals of people overjoyed at the sights, food, hotel rooms, and everything involved with their vacation. The music employed in the commercial has an epic theme like something that could be found in movies such as Indiana Jones or Star Wars - sounds of triumph and celebration. This adds to the exaggerated idea of how happy you will be that you used booking.com.
Booking.com is already well known in Europe, but is now making its debut in the United States. It is important for them to create a lasting and memorable first impression to grab a new audience and stand out among many competitors such as priceline and kayak. I think they truly hit the mark with a fun and relatable commercial. They got it booking right.