Taco Bell encourages you to 'Live Mas'

This year's Super Bowl brought about two new ads from fast food chain, Taco Bell. Taco Bell is known for having some of the most memorable ads in recent times. One key element can be found in most Taco Bell ads...humor.

Almost everyone can remember the Taco Bell chihuahua that debuted back in 1997. The ad employs a spanish-speaking chihuahua to advertise their 99 cent tacos. The chihuahua uses the tag line "Yo quiero Taco Bell." This literally translates to "I want some taco Bell. The slogan was uses throughout the late 90's into the 2000's.

In the late 2000's, Taco Bell came up for the idea of "Fourth Meal".  The concept was designed to promote Taco Bell's late night menu, and to attract younger consumers to stop in late. The copy at the end of the ad read, "Open 'til 1am or later ". The ad also implemented a new word, 'Fourthmealer', which referred to those who ate Taco Bell for their fourth, or last meal of the day.


  During the Super Bowl, Taco Bell strategically released two ads, one Pre-game, and one During game. Both ads use noticeable songs of recent times, but with a slight twist. Both songs are entirely in spanish. The "Grande Papi" Pre-Game ad, shows a man walking with a baby strapped to his chest walking to Taco bell to get a burrito. The song associated with the ad is Notorious BIG's Big Poppa. The rap hit is one of the most known songs of the last two decades. The ad promotes Taco Bell's Cantina Steak Burrito, which is shown at the completion of the journey to taco Bell.

The second ad, "Viva Young", was a During-Game ad showing residents of a retirement home going out for a little nighttime fun. The 'old folks' hit the town and cause all types of chaos and finally returning to the home in the early morning hours, with one resident having some new ink. The song that goes with this ad is FUN's We Are Young. The song became very popular over the past year, and it's smooth-flowing melody is easily recognizable. The ad uses Taco Bell's current tagline "Live Mas", meaning "Live more". The fact that both of these songs were produced in complete spanish only adds to the humor of the commercials.