Jordan set to release XX8

The greatest and most recognizable basketball player in the world is set to release his latest shoe. As his 50th birthday approaches, Michael Jordan will be releasing the AJXX8 (Air Jordan 28). The shoe is set to come out February 16, 2013, one day before Jordan turns 50.

 
The Jordan brand is one of the most recognizable in all of the world. His shoes have been one of the highest selling brands since the early 90's. His impact on the game of basketball revolutionized the basketball shoe industry. His brand coincides with his greatness on the court.

The release of the AJXX8 is a big deal in part because it has been awhile since Jordan has released a shoe. His last shoe, the Air Jordan 24's were release back in February 2009. "Sneakerheads" are anxiously awaiting the release to see if the new Jordan's live up to the tradition associated with his brand.

The new commercial  for the AJXX8 looks promising. The ads use current NBA superstars Russell Westbrook and Blake Griffin to enhance the USP. Another key part of the ad is the narration by Michael Jordan himself. The ad also uses the tag line "Dare to Fly". The tag line challenges consumer to achieve greatness and try this shoe.