Open Happiness

Coca-Cola's slogan, "Open Happiness" is only made stronger by their thoughtful and creative guerilla marketing campaigns. For over a century, as a brand they have set themselves apart from the competition. Coca-cola is more than a satisfying beverage, it is a culture. A culture that is shared by people of all ages, bringing them closer together through a common love, and adds just a little bit of happiness to your day. During their guerilla marketing campaign, Coca Cola visited different countries and spread their view of happiness with the people there. The following video is of a marketing campaign that took place in the U.S. and London.

Coca-Cola created an event that could surprise people and bring them together as one happy group. This is the entire idea behind the brand of their product so creating this reaction in people was key to the success of this campaign. A similar reaction can be seen here, when the Coca-Cola truck visited Rio De Janiero, Brasil.

The simple joy of a free coke is enough to send smiles all over the place. Coca-Cola ups the anti by providing even more prizes from their trucks that generate happiness and create a sense of community among the people involved.

Another excellent guerilla marketing campaign was Coca-Cola's "Hug Me" machine.

In this video, we see a coke machine that says "Hug Me" instead of "Coca-Cola" and has no buttons. When the machine is given a hug, a coke pops out! Once they realized how it worked, people loved this idea and flocked to the machine to give it a big squeeze of love. Friends would go together to give a group hug to Coca Cola to get their drink. This advertising was excellent because it really brought to light the friendship and love that Coca-Cola promises to provide. That bit of happiness translated into wide-spread understanding of Coca-Cola's mission.