2013 F-150: A Working Man's Truck

Ford is one of the most popular brands of automobiles in the entire United States of America and the F-150 is one of its most popular products. It's strong and tough reputation makes the F-150 a popular brand for many blue-collar workers. In 1948 Ford started the F-series and has been improving and modernizing it as the audience changes.

In this era Ford tends to target the hard working blue collar man with their F-series products. It is extremely effective because they have had this reputation for so many years. Also many of the consumers of this specific product are hard working blue-collar men that need a reliable pick up truck to help them with thier daily tasks. The tone of the advertisement is as it should be, hard and tough, like the men that are driving these trucks. If the tone was not hard and tough than the commercial would not, as effectively, capture their targeted audience.