Tim (T-Mobile) Tebow

Tim Tebow is one of the most recognizable athletes of this generation. He is so popular in the media that even when he is not playing football, he is still in news stories and publications. Critics and fans love to talk about Tebow but with no contract it looks like Tebow is the one talking.



T-Mobile is building upon the brand that is Tim Tebow. By using Tebow T-Mobile is able to capture the fans attention especially when they aired it during the Super Bowl. It lured every fan in and made them watch what Tebow was doing in a commerical during the Super Bowl after not being employed by the NFL all year. Although they captured their targeted audience most of the attention was on Tebow and not on the product. They product became lost in the advertisement and as a result I do not believe was as effective as it could have been.