Apple inc. is well known for their sleek yet durable electronic devices that always seem to be pushing the envelope. Samsung, a direct competitor, has not let Apple get the best of them. These two companies have been rivals for some time now. With confidence, Samsung has taken a direct hit to Apple by targeting them in their most recent ad. This ad by Apple was used to promote their new iPad Air. A product that like other Apple devices, would set the bar just that much higher for direct competitors.
Knowing that Apple is a rival of theirs, Samsung does a rather comical commercial in an attempt to prove to viewers that their Galaxy Tab Pro 10.1 is the better of the two. Samsung plays up their sarcasm by first talking about what it is the pencil has been known for. Then to go on and say that their tablet is thinner, and is better at multitasking; something im guessing the iPad might not do. Lastly they are promoting the HD screen that their Tab Pro 10.1 has by comparing it to the iPad while playing the same video. In all I feel as though these types of ad are not only confrontational to Apple as a company but also customers. Most people I know who have an iPhone or iPad love their devices and would never switch to a different device outside of Apple. In all this was a pretty risky ad in my opinion for Samsung however, it was memorable.
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