In GE’s newest advertising campaign, a young girl explains the
intricacies of her mom’s job. She mentions the progress of underwater power
sources, the advanced mobile capabilities used by healthcare facilities and how
her mom helps to create environmentally friendly trains. BBDO Worldwide created this story, which debuted
on NBC to align with the network coverage of the 2014 Olympic Games at Sochi.
BBDO is an award-winning agency with over 15,000 employees.
BBDO has offices spread throughout 81 countries and is the second largest
global adverting agency network. Their
acronym stands for Batten, Barton, Durstine & Osborn. They pride themselves
on creating and telling stories. You may know them better for their cleaver
AT&T “It’s Not Complicated”
campaign starring the newest SNL cast member, Beck Bennett. Other
accomplished works include the Bud
Light’s Super Bowl commercial series featuring Arnold Schwarzenegger, and
the talking animated M&M
commercials.
What these ads have in common is BBDO’s self-prescribed
ability to deliver a compelling story to engage an audience. For the M&M and
Bud Light commercials they utilize humor and a little shock value. In the
instance of GE, they tell a story through a child’s imagination to break down
the complexities for the general public. The real task was for BBDO to communicate
that GE is focused on big ideas that are changing technology and break it down
so even a child can explain what they are accomplishing. They expect to create
additional spots throughout the year, focusing on other areas of GE’s business,
such as advanced manufacturing and affordable healthcare. I’m interested to see
the visuals and hear how the story continues.
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