Esurance Save 30

Everyone in world knows the Super Bowl is a huge event. Even countries that don't know what football is know about the Super Bowl, and even when the game doesn't give you much to talk about for the weeks after the commercials will. One of the biggest commercials from this year's Super Bowl didn't come till minutes after the game. Whether viewers stuck around to watch the ad or not, they probably heard about it in the following days. 

The Esurance Save 30 ad did what advertisements should do. They took a simple idea and made sure that everyone knew about it. Esurance is an online insurance agency that started with a simple idea: insurance online with less paper. They also started by using cartoons as advertisements. Since then they've taken a step in a different direction and have been using John Krasinski (The Office) to narrate their ads. With this ad Krasinski became the face of the company as well, even though his celebrity status might get ignored in the wake of the ads huge results. 

Advertisers claim to have saved 1.5 million dollars by airing the commercial minutes after the Super Bowl ended instead of during the game, and offered to give those savings to one lucky twitter user who used the #esurancesave30 hashtag. According to Time Business 200,000 entries came in only a minute after the commercial aired. 24 hours later there would be another 2 million entries to go along with those. Esurance's twitter following also exploded from 8,900 to more than 110,000. Esurance made a contest that had huge stakes so easy to enter people felt like it would be stupid not to sacrifice a tweet and enter, and the company saw a huge awareness payoff thanks to it.