Through the Eyes of a Child

GE is a well known company that prides themselves on building appliances, lighting, power systems and many more products that help millions of building, homes, and facilities around the world work more efficiently. Their slogan is "GE Imagination at Work." This is a great slogan because it really expresses exactly what they do as a company. In a recent ad, GE decided to show their company though a different eye.

It's common for children to have overactive imagination. When everyone see's a plane, they see a giant bird in the sky. This is an image that they portray in their ad. The ad does a great job of using the imagination of children and comparing them to the imagination of all those who work at GE. What I also though was interesting is that each child is talking of their mothers. This ad defiantly targets a female demographic by sharing that empowerment that comes with imagining something so technologically advanced and actually being able to produce it.