Wednesday, February 19, 2014
Silly Rabbit Trix Are For Kids
Trix advertisements have been widely popular since the 1990s and have built upon the same approach. "Silly Rabbit Trix Are For Kids" became a hit slogan and commercial for kids in the 90s and now. I know I remember telling my parents when they reached for the trix "Silly Dad Trix Are For Kids". It might have been a hassle for parents that like Trix but it was all fun for the kids when they were able to tell their parents that it was only for kids.
It is a proven advertisement that has been effective for several years and has continued their success to modern day. Using their wide arrange of colors and effects the Trix commercials are able to capture the kid audience that is intended. Kids love colors and love comedic animation advertisements. This can be seen and observed in most of the cereal advertisements that target kids and teenagers such as; Frosted Flakes (Tony the Tiger), Lucky Charms (Leperchaun), Rice Krispies (Snap, Crackle, and Pop), and Cocoa Puffs (Cocoo Bird). It is an affective strategy that targets the correct audience.
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I agree that using animated cartoon character helps build a cereal brand. By generating a cartoon character there are no worries of controversial characters related to the brand name. These characters also produce a timeless story line for their target audience. By creating a story line the ad becomes more engaging as well as providing an emotional connection. Such as in the “Trix are for Kids.” The Rabbit constantly attempts to steal the product, however, he never succeeds. The kids watching draw an emotional connection to the rabbit, possibly being sympathetic. Another view point is as you stated Trix are solely for children. The brand provides almost a secret club for the target audience, making them feel included.
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