Whats most interesting is that at the beginning of the video you would never know that these people are disabled in any way. At the end of the advertisement it says, "It's not whats missing, it's whats there." These seven words do an amazing job of summing up everything these althletes live by.
Thursday, February 20, 2014
#WHATSTHERE
This 60 second advertisement for the 2014 Winter Paralympics shows viewers just how amazing these athletes really are. The ad starts out with a wide view almost hiding the whole image from the viewers. Doing so makes viewers feel as though that are simply watching the Winter Olympics. Its not until halfway through the ad does the image get larger therefore showing the viewers exactly which winter Olympics they are advertising for.
Whats most interesting is that at the beginning of the video you would never know that these people are disabled in any way. At the end of the advertisement it says, "It's not whats missing, it's whats there." These seven words do an amazing job of summing up everything these althletes live by.
Whats most interesting is that at the beginning of the video you would never know that these people are disabled in any way. At the end of the advertisement it says, "It's not whats missing, it's whats there." These seven words do an amazing job of summing up everything these althletes live by.
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