Way to go Cheerios! Commercials are half of the Super Bowl fun because of the large viewing audience and their eagerness for a great ad. Cheerios took advantage of this platform by showing their first interracial Super Bowl commercial. They were bold, and it paid off. Cheerios, part of the General Mills family that was established in 1928 could easily get left behind, but this highly relatable commercial proved that they are still relevant to 2014, modern-day American households.
Cheerios first used this interracial family in a commercial a few months prior to the Super Bowl. It was a topic of conversation everywhere and resulted in a lot of backlash from opposed viewers. The company saw past the negative comments and used the same interracial family for their Super Bowl ad. Cheerios isn't just creating this ad to stir up controversy, according to USA Today, one in ten families in the United States are interracial. Thanks to efficient and thorough research, Cheerios created an ad appropriate for the world we live in today. After the Super Bowl commercial was launched, Cheerios received praise from viewers all over social media, proving that their efforts were appreciated.
http://www.youtube.com/watch?feature=player_embedded&v=5qkJHgkUzDACheerios first used this interracial family in a commercial a few months prior to the Super Bowl. It was a topic of conversation everywhere and resulted in a lot of backlash from opposed viewers. The company saw past the negative comments and used the same interracial family for their Super Bowl ad. Cheerios isn't just creating this ad to stir up controversy, according to USA Today, one in ten families in the United States are interracial. Thanks to efficient and thorough research, Cheerios created an ad appropriate for the world we live in today. After the Super Bowl commercial was launched, Cheerios received praise from viewers all over social media, proving that their efforts were appreciated.
I personally really loved this commercial, despite all the controversy it caused. Cheerios' marketing strategies made this campaign more relatable to the increase of interracial families in America. Despite the backlash, this commercial received a lot of publicity and many viewers appreciated Cheerio's unique portrayal of modern America.
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