The competition between the competing companies Pepsi and Coca Cola is nothing new. However, it has been discovered that Coca Cola’s profits have been going down. The CEO, Muhtar Kent, believes social media and marketing is the best course of action. Is it possible that this "best course of action" may have decreased sales from the beginning? Coca Cola aired a controversial ad during the 2014 Super Bowl. Though this ad may not seem controversial to some, the strategy of placing multiple languages in the advertisement has been a hot topic. America is considered the melting pot of all cultures, which this ad conveys. However, some believe it supports emigration. Despite this ad, Coca Cola plans on increasing their media spending to $1 billion by 2016. With this budget they hope not only to increase sales in North America but globally as well. Coca Cola has been successful in producing global ad campaigns such as the Share a Coke campaign which was launched in Australia. This campaign increased the declining sales in the country of Australia by placing names on Coca Cola cans. With this new budget, there are multiple advertising tactics that could be utilized in order to increase sales.
"Coca-Cola Boosts Marketing Spend as Demand Slows |News - Advertising Age." Advertising Agency & Marketing Industry News - Advertising Age. N.p., n.d. Web. 19 Feb. 2014.
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