Back when I was in elementary school, we had an assembly about understanding advertisements aimed at us, kids. There were a couple women who had us watch a few different television spots that were airing at the time. They just had us watch a few then asked us a few questions about them. Unfortunately, I don't recall most of the ads and the discussion that followed them. I do remember the one that we spent the most time on though. The commandos ad from the Chef Boyardee "Feed the Need!" campaign:
This ad highlighted key points they wanted to cover, but primarily the idea that rapid frame changes keep eyes on the screen. The ever changing camera angles in the ad keep viewers' attention since there is a constant stream of new information your brain is trying to intake and understand. This still works well on adults too, but keeping the attention and gaze of children's eyes was a trend in all of those ads we saw that day.
There are plenty of other techniques being used in this and other ads in the campaign - which stand out to you? Most importantly, all those years ago in that assembly we were asked to try and count how many frame changes there were in this ad. How many can you count at normal speed? Or even with pausing?
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