With the Winter Olympics occurring every four years, views look forward to the opportunity to be dazzled by their favorite athletes from all over the world. Its the chance to come together and cheer on your country in their quest for gold. In terms of advertising, the Winter Olympics are a time for companies to gain recognition as sponsors of this international event. Samsung, an electronic company from South Korea, has utlilized the 2014 Winter Olympics as their chance to not only relate to viewers but also to gain brand awareness for the quality and services they offer throughout their electronic devices.
In this advertisement, Samsung is promoting their Galaxy line by visually expressing ways in which both kids and even adults can become inspired by playing out their favorite events all within the comfort of their homes. Whether it's becoming a Bobsled Olympian while sliding down a mountain in the bathtub, or skiing down your very own steps right to a gold metal, Samsung promotes the imagination that not only they possess as a company, but also their consumers.
using events like this and the super bowl can be huge for sponsors especially if theirs a way for them to tie in the product. Samsung did a really good job here of tying a pretty unrelated product into this event.
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