Wednesday, April 16, 2014

A Planet-Saving Typeface

Ryman Stationery, a company based in the UK, claims to have come up with a font which could help to save the planet. The font, named Ryman Eco, is a serif font which was designed to use less ink at the printer. By using 1/3 less ink than that of a typical font used by designers, the typeface can help to reduce waste, use less plastic (from ink cartridges), and reduce carbon dioxide emissions by 6.5 million tons per year. Ryman has described this as the next printing revolution, and urges its designer audiences to download and share the free font with everyone in order to save the environment.



This development comes at an interesting time, as so many publications are making the shift to digital and phasing out print media in the process. Some designers have criticized the idea, saying it is pointless, and merely another typeface for designers to choose from. Other designers say there are better options out there, ones which are less bulky-looking and use far less ink than Ryman Eco. A few have noted that they feel inspired by the company's initiative, and are excited about the potential benefits of using the font.



Do you think Ryman Eco could be beneficial to the printing world, or is it nothing more than another typeface for designers to choose from?

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