EHarmony is Harmony

eHarmony is a popular online dating website that incorporates several different successful couples into their advertisements. They portray lives of several different couples that started their relationship on eHarmony where they met and fell in love. It targets the right side of the brain by using emotions of love and friendship to drive the audience to go and try eHarmony. During the commercial they state three different facts about how it is the number one dating website in certain categories. These strategies are effective for the target audience because it is attempting to show that online relationships can happen and marriage can result out of them, which their target audience is looking for. Someone who is on these dating websites is looking for somebody they can have a relationship with, so by stating specific stats about marriages that evolve out of eHarmony and demonstrating successful relationships in the advertisement they are able to effectively target their intended audience.