Emporio Soares & Souza Posters

Emporio Soares & Souza is a brand of beer that have created an interesting advertisement. They have released a series of posters that involve simple diagrams of people drinking different types of drinks, other than beer, and the downfall of drinking those drinks. Using sarcasm, these posters convey a very unique idea that makes beer attractive, while making every other style of drink seem over-the-top and "uncool".
The style used for these posters are very simple and delicate, only having three or four graphics placed in the center of the ad. These different objects serve almost as an info graphic, by conveying information in a simple, eye-catching, layout that also contains copy that is easy to read and to follow. Most of all, the flow of the ads allow the viewer to easily follow the elements in the poster, retain the information and understand the joke without a second glance.

More posters here!