This campaign was made by Heads Advertising in Sao Paulo, Brazil. The ads are extremely effective and show a variety of animals taking their own selfies. The ad uses a reference to a popular cultural trend and impressive visuals (these aren't just workers in animal suits) to capture the attention of the viewer. The copy then demonstrates the benefit of the magazine and enhances the humor of the visuals. Here are a few more versions of the ads that were released. Side note: the Koala might be my favorite.
The koala is good but I like the guerilla. He is such a stoic creature, that this image has the most shock value for me. The koala and panda have a little more playfulness in real life so I see those matching close to personality traits. I also like the variety in mirrors. The selfie in the elevator mirror is clever and I can certainly see a few friends gathering around to take a pic together in that spot.
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