Tradition and Ford go hand-in-hand, which is why to celebrate the company's 50th anniversary, they are taking it back up to the top of the Empire State Building. In 1966, Ford chopped the iconic American beauty, the Ford Mustang into three pieces to fit inside the elevator. Over the past 50 years not only did the company grow, but so did the size of the Mustang. The Company will be presenting the all-new, 2015 Ford Mustang, only this time it will have to be cut into six separate pieces. Once the pieces reach the top, the reassembly process starts and is finished within five hours. Like it did in the 1960's the Mustang will ride around the observation deck on the 86th floor.
Bringing back a tradition such as this further solidifies Ford's brand character, an all-american motor company. The oohs and ahhs will excite the crowd just as it did in 1966. The trickiest part of this plan however, will be welding each piece back together to create a natural look without the cuts showing. Really incredible idea and I'm no transport expert, but I can't help but think…. wouldn't a helicopter be easier?
Retrieved from: http://mashable.com/2014/04/15/ford-mustang-empire-state-building/
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