Honda Uses Emojis To Warn Against Texting & Driving

Japanese car company Honda recently released advertisements revolving around a message which has been getting increasingly more attention: don't text and drive. Usually, when we see these advertisements, they contain graphic images, shocking true-life accounts, or some sort of statistic. While those messages can be effective, Honda decided to focus their ads around something which younger audiences can identify with -- emojis.

Everything about this ad is spot-on for the audience which Honda is targeting -- from the music choice, to the simple design, to the use of text messaging lingo. The result of these combined elements is an extremely engaging, minimalistic ad that the target audience relates to.

Do you think a simple ad design such as this one is more effective than the graphic public service announcements we usually see? Is this kind of approach appropriate, or is it too "fluffy" to be used to address such a serious subject matter?