Do you consider advertising a form of art? If so, are all advertisements? And where do you draw the line when differentiating between the two? If such a line exists, advertising agency Grey London has blurred it significantly. With their team of three specialists (Chris Cairns, MJ Cole, and Paul Mann), the agency managed to create a breathtaking ad entitled "The Sound of Taste," which features explosions of various spices set to music.
The advertising agency described this installation as a "Sonic Flavorscape," and aimed to create a multi-sensory experience for the target audience. By challenging audiences to think about what flavor may look and sound like, they deliver a message depicting the innovative nature of the new product they are advertising, Schwartz Flavour Shots.
In my opinion, this advertisement is absolutely beautiful and completely mesmerizing. But while it is aesthetically and audibly pleasing, can it be considered artwork? Many people define art in different ways -- by the medium, by the craftsmanship, by the message. What do you think? Is this a work of fine art, or just another commercial?
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