Get hooked on Game of Thrones

Game of Thrones was originally a series of books written by author George R. R. Martin. Due to great success, HBO took the series from a novel to a hit television series. To help promote season 4, HBO decided to utilize interactive advertising by playing up a simple everyday items and relating them to the story line. In this ad, HBO placed a much larger hook meant for those with pet dragons rather than dogs. Although this ad would first seem to be targeted at the viewers of this hit series, I also feel as though it does a great job of targeting potential viewers. As someone who does not watch the show, seeing this ad makes me now want to look into it or even watch the series from the beginning.  

 

http://adsoftheworld.com/media/ambient/hbo_nordic_game_of_thrones_season_4_dragon