Subway Fritos

The Subway Fritos Chicken Enchilada commercial builds upon an already recognized brand. It demonstrates to consumers that Subway is constantly coming out with new and innovative subs that keep the consumers wanting more and more of Subway. This is the reason why it is one of the most recognized franchises in the entire world.

In this commercial Subway introduces its new Chicken Enchilada sub that incorporates fritos into the sub. Its effective, especially for the people in Pittsburgh, because everyone loves that extra crunchy feeling when youre eating a sub. It is also effective because it not only advertises subway but also advertises the brand fritos. The message was straight forward and appealing to the audiences because it demonstrated people eating the sub and loving it so obviously everyone will. It also utilizes several different endorsers to advertise the product.