Health is quickly becoming a way of life in the United State. Posted on social mediums are work out
routines, yoga poses, and smoothie recipes.
Therefore it is not difficult to imagine new healthier snack foods to be
up and coming as well. Lays potato chips
may need to step aside to make way for a new a product, Popchips. These potato chips are meant to be a healthy alternative
to potato chips. The campaign launched
on September 1, 2013 with the celebrity endorsement of Katy Perry. One print ad that has been released shows
Perry doing curls with 2 bags of Popchips with the headline reading, “love. without
the handles.” The clever headline pokes
fun at other potato chip contributors for their larger calorie count. Despite the vast amount of competition Popchips must face it is coming in with an ad campaign that may pose a threat to other junk food on the market.
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