AMC’s hit television series Mad Men is now going into its
seventh and final season. Being as the is set in the 60’s within a well-respected
advertising agency, the types of advertising that we saw each episode were a
little out of place based on modern day advertising. In hopes to reach their a
broader audience than just their current viewers, AMC chose to spice things up
a little by making an ad for their final season interactive; something that back
in the 60’s they would not even think of. This ad is supposed to gain awareness
of the new season by making that connection between a 10-foot-tall, 200 gallon
glass of “scotch” with Don Draper, the main character. The concept is that the “scotch”
is draining out or being drunk so to say which is therefore representing the
countdown to the final series premiere of the hit series on AMC.
It's interesting when advertisements find new and creative ways to reach the audience. Though AMC could have used a giant building decal, they found a much more attention-grabbing way to promote the show.
ReplyDelete