Have you ever wondered how vulnerable any information you have put online is? What exactly could someone find out about you just by having an internet connection? Well now UBISOFT is offering that information to you for free - to promote the video game, Watch Dogs.
They call it a "digital shadow." Through fear and the viral nature of the site hope to create buzz around the game. It's truly interesting to see the kind of information the site can show you about yourself. All this personal information gathering is a theme within the game and helps deepen the knowledge of the theme. As far as anyone who is new to hearing about the site and knows nothing of the game, I wonder how well a fear based promotion encourages further exploration. The connection between the site and game is not exactly substantial as well. Check it out. Do you feel compelled to learn more about the video game? Or just use the site as a creeping social media toy?
This game is really interesting because the premise of it does not seem farfetched. The closer and more engaged we are with technology, the more we become an online statistic, particularly if we don't pay attention to how much we have publicized on social media. I feel like this game will get a lot of attention because it emphasizes controversial ideas of modern times even though it seems like its based in the future.
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